Apple is set to hold its annual event to unveil the new iPhone lineup. The event will take place at the company’s headquarters in California on September 9 and will start at 5:00 PM GMT. During the event, Apple is expected to reveal the iPhone 17 series, which includes the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, along with an ultra-thin model called the iPhone 17 Air.
Additionally, Apple is likely to announce the Apple Watch Series 11, Apple Watch Ultra 3, a new version of Apple Watch SE, and AirPods Pro 3. The company will also discuss iOS 26, which was first introduced at WWDC 2025 and is expected to be officially released immediately after the event.
Here’s a summary of the expected announcements and leaks for Apple’s upcoming devices:
iPhone 17 Series
The upcoming iPhone 17 series is expected to include four models:
iPhone 17 (Standard)
- Design: Significant change in the rear camera module, similar to Google Pixel phones.
- Front Camera: Expected 24MP instead of 12MP in iPhone 16 series.
- Processor: Possibly A18 or A19.
- Battery: No significant capacity change, but Adaptive Power in iOS 26 will help extend battery life.
- Colors: Black, Blue, Silver, Purple, Green.
iPhone 17 Air
- Design: Ultra-thin, approximately 5.5mm thickness.
- Display: 6.6 inches, 2740×1260 pixels.
- Processor: Likely A19 or A19 Pro.
- Battery: 2800 mAh.
- Rear Camera: Single lens.
- RAM: 12GB.
iPhone 17 Pro & iPhone 17 Pro Max
- Design: Aluminum frame instead of titanium.
- Cameras: Telephoto lens upgraded to 8x optical zoom (up from 5x) and 24MP front camera.
- Processor: A19 Pro.
- Colors: Black, Silver, Dark Blue, Orange, and a special Liquid Glass-inspired edition from iOS 26.
Apple Watch Updates
Apple Watch Series 11
- Higher-resolution display with improved brightness.
- New S11 chip.
- Potential future blood pressure monitoring feature.
Apple Watch Ultra 3
- Larger display: 422×514 pixels.
- Battery life up to 4 days in low-power mode.
- New feature: satellite connectivity for emergency messages and location sharing.
Apple Watch SE
- First update since 2022.
- Improved design and S9 chip.
AirPods Pro 3
- Possibly includes a heart rate sensor.
- Charging case may feature a touchscreen.
- New H3 chip for better performance, sound quality, noise cancellation, and battery efficiency.
iOS 26
- Final release expected immediately after the event.
- New Liquid Glass UI design.
- Caller ID filtering for unknown numbers.
- Real-time translation of calls and messages.
- Dedicated gaming app.
- Improvements to Camera, Photos, FaceTime, and Messages apps.